Adult Swim - CCXP México

The Brieg
For the first-ever edition of CCXP in Mexico, Adult Swim needed a physical activation that would translate its chaotic, irreverent, and surreal DNA to the Latin American audience. The production company Mooco led the visual project and invited me to join the creative team with a clear objective: to bring life and movement to a universe where nonsense is the rule.
The Solution
The visual response was to transform the booth into an immersive experience inspired by an intergalactic and psychedelic hot dog stand. The concept combined the brand's "glitch" aesthetic with classic channel icons. 
I was responsible for animating 17 looping vignettes displayed on the activation's LED panels. The focus was not only on introducing the characters, but on creating a hypnotic atmosphere that would capture the audience's attention amidst the grandeur of the event.
The Motion
The technical and creative challenge was maintaining consistency amidst the chaos. The animations needed to transition between different visual styles—from lo-fi collage to vibrant vector—without losing their identity. 

I worked on the animation of iconic intellectual properties such as Aqua Teen Hunger Force and Society of Virtue, as well as institutional pieces focused on the "Hot Dog" identity. Each loop was conceived as a micro-film of surrealism: flying sausages, saturated colors, and fluid movements that reinforce the randomness that fans love.
Credits
At Mooco Studio for Warner Bros. Discovery
Executive Producer: Federico Novello 
Art Director: Lucila Lopez Puebla 
Producer: Pablo Biott 
Design: Carolina Yuale and Roberta Campos 
Illustration: Carolina Yuale and Roberta Campos 
Animation: Agustina Alvarez and Filipe Revulo