Minas gerais assembly -
all algainst the ciribavurs

As a highly experienced animation professional, I was honored to be invited by the renowned producer Maionoise to work on a highly important and meaningful project: the "stay at home" campaign for the Minas Gerais Legislative Assembly in Brazil. Given the unprecedented impact of the coronavirus pandemic, we knew that this project would require sensitivity, creativity, and a deep understanding of the needs and concerns of the community.
Together with the talented team at Maionoise, we embarked on a mission to create a visually stunning and emotionally impactful animation that would effectively communicate the importance of staying at home during the pandemic. Our goal was to create a vignette that was both serious and reassuring, inspiring and informative, and that would encourage people to take responsible action while also fostering a sense of hope and optimism for the future.

stills
To achieve this, we drew on a range of animation techniques and creative strategies, including a reduced color palette, diverse and inclusive illustrations, and strategic use of typography and messaging. Through careful attention to detail and a deep understanding of the target audience, we were able to create a vignette that resonated deeply with viewers and effectively communicated the importance of staying at home during the pandemic.
Throughout the project, we remained deeply committed to our shared vision of creating a work of art that would not only engage and inspire but also make a meaningful and positive impact on the world. With a passion for animation and a relentless commitment to excellence, we worked tirelessly to create a vignette that was not only visually stunning but also emotionally resonant, informative, and inspiring.
Credits
Client: Minas Gerais Assembly
Art direction: Filipe Revulo
Animation: Filipe Revulo
Production and Direction : Maionoise
Music:  artlist.io