localiza - value book
As a designer and animator, I was thrilled to be invited by Maionoise to work on the video presentation of the book of values of Localiza, one of the biggest car rental companies in Brazil. The project involved creating a design that could effectively communicate Localiza's core values, which are the pillars of the company's culture. The video had to be both visually engaging and informative, conveying the brand's message in a clear and concise way.
To ensure the success of the project, I worked closely with the Maionoise team to understand the requirements and objectives of the project. We analyzed the content of the book of values and discussed the best approach to translating it into a compelling animation. Our team focused on creating a visual narrative that could capture the essence of Localiza's values, such as innovation, commitment, ethics, and customer-centricity. We also took into account the brand's identity and used its color palette and style to create a cohesive and recognizable piece.
stills

Throughout the project, I had the opportunity to showcase my skills in design and animation, using my creativity to develop unique and engaging visuals. I aimed to create a video that would be both informative and enjoyable to watch, using animation techniques to bring Localiza's values to life. The end result was a beautiful and engaging video that showcased the Localiza culture in a memorable way.

In conclusion, working on the Localiza book of values project was an enriching experience for me as a designer and animator. Collaborating with the Maionoise team allowed me to showcase my skills and creativity, while creating a video that could help communicate Localiza's values and culture to a wider audience. I am proud of the final product and grateful for the opportunity to work on such an important project.
Credits
Client: Localiza
Art direction: Filipe Revulo
Animation: Filipe Revulo
Production and Direction: Maionoise
Music: artlist.io