rompiendo mi semana
During my time at Mooco, I collaborated on a myriad of commercial projects for Disney. "Rompiendo Mi Semana" was one of those challenges, where the goal was to create a vibrant piece that would encourage young audiences to break out of their routine. The visual proposal called for a fusion of digital animation with elements simulating collage, while always maintaining a fluid and dynamic 2D aesthetic.
The brief called for a natural integration between Disney's playful identity and Samsung's cutting-edge technology (Galaxy S23). We needed to transform an abstract concept – "breaking the routine" – into something visually tangible and energetic, capable of capturing attention in just 30 seconds.
We opted for a 2D Motion Graphics aesthetic that simulates a digital mural or social media "Stories." 
• Digital Collage: We used real photos and flat illustrations to create depth without losing the 2D style. 
• Colors and Energy: We applied a neon palette (pink, cyan, and yellow) to convey modernity and urgency. 
• Dynamic Transitions: Instead of traditional cuts, the camera moves through a "calendar" that disintegrates to give way to a universe of stickers and photographic memories. 
I worked on the development of the animation and the composition of the graphic elements, ensuring that the rhythm of the editing (the timing) was in perfect sync with the narration. The focus was on ensuring that each "layer" of collage entered organically, reinforcing the idea of ​​creativity and personalization that the smartphone offers.
A visually striking piece that communicates the technical capabilities of the Samsung camera in a light and integrated way, connecting it to the target audience's lifestyle. The project reflects Mooco's excellence in delivering projects for major global players, combining sophisticated design and agile storytelling.
Credits
Client:  Disney
Design: Mooco
Animation: Filipe Revulo
Direction: Mooco